Data-Driven, Demystified.

Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

Analytics Engineering

Escaping SQL Traps with the Unified Star Schema

The Chasm Trap and the Fan Trap are two common SQL JOIN mistakes that cause unwanted duplicates in the result of queries. The Unified Star Schema is a powerful new solution to these old problems.

Alternate heuristics allow for better exploration of the solution space
Organizational Management

Diversity Leads to Better Solutions. Here’s why.

The evidence for the business benefits of diversity is now overwhelming, but WHY does diversity lead to better outcomes? In this post, we’ll explore the mechanisms that turn diversity into a competitive advantage.

Metrics & Measurement

Data-Driven Multi-Touch Attribution Demystified

Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.

Metrics & Measurement

Your Conversion Rates Are Lying To You

Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?

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