Business Analytics
Friends Don’t let Friends use NPS
Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.
November 12, 2023
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
Measuring Success – Part 3/3: The Measurement Toolkit
Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.
November 7, 2023
Metrics & Measurement
Measuring Success – Part 2/3: The Unmeasurable Intangibles
How does one measure intangible things like “public image,” “innovation,” or “IT security”? Despite what you might think, these things are not “unmeasurable.”
May 19, 2021
Metrics & Measurement
Measuring Success – Part 1/3: The Concept of Measurement
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most from their metrics and measurements.
April 27, 2021
Metrics & Measurement
The Right Way to Measure ROI on Data Quality
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
April 25, 2021
Analytics Engineering
Escaping SQL Traps with the Unified Star Schema
The Chasm Trap and the Fan Trap are two common SQL JOIN mistakes that cause unwanted duplicates in the result of queries. The Unified Star Schema is a powerful new solution to these old problems.
April 11, 2021
Metrics & Measurement
How to Measure the Value of Data — 7 Ways to Inform Your Data Strategy
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can drive significant value for your business, and this value can be quantified.
March 27, 2021
Metrics & Measurement
How to Measure Data Quality — 13 Metrics You Should Be Tracking (But Don’t)
40% of all business initiatives fail to achieve their targeted benefits as a result of poor data quality, yet few are investing in measuring their data quality.
March 9, 2021
Organizational Management
Diversity Leads to Better Solutions. Here’s why.
The evidence for the business benefits of diversity is now overwhelming, but WHY does diversity lead to better outcomes? In this post, we’ll explore the mechanisms that turn diversity into a competitive advantage.
March 4, 2021
Metrics & Measurement
Data-Driven Multi-Touch Attribution Demystified
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.
February 23, 2021
