Metrics & Measurement
Your Conversion Rates Are Lying To You
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?
February 11, 2021
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
The Surprising Power Of Small Samples
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.
February 5, 2021
Analytics Engineering
How Do Column Types Affect Join Speeds In Data Warehouses?
Does the type of your columns affect the speed of your joins in data warehouses? If so, by how much? Let’s run an experiment…
January 29, 2021
Analytics Engineering
Generating Unique Keys In BigQuery
If you’ve ever tried to build an enterprise data warehouse using BigQuery, you’ll quickly realize that the auto-incrementing primary keys you were so fond of
January 26, 2021
Metrics & Measurement
How To Measure What You Can’t See
How can you count things like to total number of fish in the sea, or drug users in a city, when you can only see a small subset of the population?
January 14, 2021
Decision Making
Absence of Evidence IS Evidence of Absence
You hear this phrase left and right, yet it couldn’t be farther from the truth. Let’s use Bayes’ theorem to break down why this statement is untrue.
January 9, 2021
Analytics Engineering
Agile Machine Learning with dbt and BigQuery ML
What if I told you there was a way to drastically cut down the time it takes for you to deploy machine learning models to production using your data warehouse?
It’s totally possible with dbt and BigQuery!
January 4, 2021
Business Analytics
Please Stop Using Scorecards to Make Critical Business Decisions
Weighted scorecards are great for making a good decision quickly… Wait a minute… Are they?
December 15, 2020
