Metrics & Measurement
Measuring Success – Part 3/3: The Measurement Toolkit
Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.
November 7, 2023
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
Measuring Success – Part 2/3: The Unmeasurable Intangibles
How does one measure intangible things like “public image,” “innovation,” or “IT security”? Despite what you might think, these things are not “unmeasurable.”
May 19, 2021
Metrics & Measurement
Measuring Success – Part 1/3: The Concept of Measurement
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most from their metrics and measurements.
April 27, 2021
Metrics & Measurement
The Right Way to Measure ROI on Data Quality
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
April 25, 2021
Metrics & Measurement
Your Conversion Rates Are Lying To You
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?
February 11, 2021
Metrics & Measurement
The Surprising Power Of Small Samples
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.
February 5, 2021
Metrics & Measurement
How To Measure What You Can’t See
How can you count things like to total number of fish in the sea, or drug users in a city, when you can only see a small subset of the population?
January 14, 2021
