Business Analytics
Friends Don’t let Friends use NPS
Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.
November 12, 2023
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
How to Measure the Value of Data — 7 Ways to Inform Your Data Strategy
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can drive significant value for your business, and this value can be quantified.
March 27, 2021
Metrics & Measurement
Your Conversion Rates Are Lying To You
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?
February 11, 2021
Business Analytics
Please Stop Using Scorecards to Make Critical Business Decisions
Weighted scorecards are great for making a good decision quickly… Wait a minute… Are they?
December 15, 2020
