Business Analytics - Show Me The Data

Data-Driven, Demystified.

Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

Metrics & Measurement

How to Measure the Value of Data — 7 Ways to Inform Your Data Strategy

Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can drive significant value for your business, and this value can be quantified.

March 27, 2021

Metrics & Measurement

Your Conversion Rates Are Lying To You

Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?

February 11, 2021

Business Analytics

Please Stop Using Scorecards to Make Critical Business Decisions

Weighted scorecards are great for making a good decision quickly… Wait a minute… Are they?

December 15, 2020

Data-Driven, Demystified.

How to Measure the Value of Data — 7 Ways to Inform Your Data Strategy

Your Conversion Rates Are Lying To You

Please Stop Using Scorecards to Make Critical Business Decisions

Don't Let Data-Driven Be A Dream

Get tangible guides on turning data into knowledge.

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