
Business Analytics
Friends Don’t let Friends use NPS
Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can drive significant value for your business, and this value can be quantified.
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?
Weighted scorecards are great for making a good decision quickly… Wait a minute… Are they?