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Data-Driven, Demystified.

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Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

Analytics Engineering

Escaping SQL Traps with the Unified Star Schema

The Chasm Trap and the Fan Trap are two common SQL JOIN mistakes that cause unwanted duplicates in the result of queries. The Unified Star Schema is a powerful new solution to these old problems.

Metrics & Measurement

Your Conversion Rates Are Lying To You

Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?

Don't Let Data-Driven Be A Dream

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Get tangible guides on turning data into knowledge.

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