Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.
How does one measure intangible things like "public image," "innovation," or "IT security"? Despite what you might think, these things…
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most…
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion…
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.
How can you count things like to total number of fish in the sea, or drug users in a city,…