Analytics

  • Metrics & Measurement

Measuring Success – Part 3/3: The Measurement Toolkit

Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.

6 months ago
  • Analytics Engineering

Escaping SQL Traps with the Unified Star Schema

The Chasm Trap and the Fan Trap are two common SQL JOIN mistakes that cause unwanted duplicates in the result…

3 years ago
  • Metrics & Measurement

Your Conversion Rates Are Lying To You

Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion…

3 years ago