Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from…
Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.
How does one measure intangible things like "public image," "innovation," or "IT security"? Despite what you might think, these things…
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most…
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can…
40% of all business initiatives fail to achieve their targeted benefits as a result of poor data quality, yet few…
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches…
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion…
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.