Data-Driven, Demystified.

Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

A broken gauge with the word NPS on it
Business Analytics

Friends Don’t let Friends use NPS

Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.

Metrics & Measurement

Data-Driven Multi-Touch Attribution Demystified

Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.

Metrics & Measurement

Your Conversion Rates Are Lying To You

Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?

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