Metrics & Measurement
The Right Way to Measure ROI on Data Quality
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
April 25, 2021
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
Data-Driven Multi-Touch Attribution Demystified
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.
February 23, 2021
