How does one measure intangible things like "public image," "innovation," or "IT security"? Despite what you might think, these things…
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most…
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can…
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches…
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion…
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.
How can you count things like to total number of fish in the sea, or drug users in a city,…