Data-Driven, Demystified.

Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

Metrics & Measurement

Data-Driven Multi-Touch Attribution Demystified

Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.

Don't Let Data-Driven Be A Dream

Get tangible guides on turning data into knowledge.