AI
AI-Driven GTM Strategies: 10 Costly Mistakes to Avoid
Explore 10 common machine learning pitfalls in Go-To-Market (GTM) strategies and how to avoid them. Understand how AI is used for customer segmentation, lead scoring, and market analysis.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Explore 10 common machine learning pitfalls in Go-To-Market (GTM) strategies and how to avoid them. Understand how AI is used for customer segmentation, lead scoring, and market analysis.
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.