Business Analytics
Friends Don’t let Friends use NPS
Is Net Promoter Score the definitive measure of customer satisfaction? Unveil the limitations of NPS and the richer insights from multiple metrics.
November 12, 2023
Data-Driven, Demystified.
Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.
Metrics & Measurement
Measuring Success – Part 3/3: The Measurement Toolkit
Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.
November 7, 2023
Metrics & Measurement
Measuring Success – Part 2/3: The Unmeasurable Intangibles
How does one measure intangible things like “public image,” “innovation,” or “IT security”? Despite what you might think, these things are not “unmeasurable.”
May 19, 2021
Metrics & Measurement
Measuring Success – Part 1/3: The Concept of Measurement
The single most effective thing organizations can start doing to be more data-driven is understand how to get the most from their metrics and measurements.
April 27, 2021
Metrics & Measurement
The Right Way to Measure ROI on Data Quality
Introducing a better approach for measuring the cost of bad data to your business. No hand-waving required.
April 25, 2021
Metrics & Measurement
How to Measure the Value of Data — 7 Ways to Inform Your Data Strategy
Measuring the value of data is often ignored because it is seen as an intangible asset. However, data assets can drive significant value for your business, and this value can be quantified.
March 27, 2021
Metrics & Measurement
How to Measure Data Quality — 13 Metrics You Should Be Tracking (But Don’t)
40% of all business initiatives fail to achieve their targeted benefits as a result of poor data quality, yet few are investing in measuring their data quality.
March 9, 2021
Metrics & Measurement
Data-Driven Multi-Touch Attribution Demystified
Traditional multi-touch attribution models are simple to implement but make false assumptions. We can do much better with data-driven approaches with little additional effort.
February 23, 2021
Metrics & Measurement
Your Conversion Rates Are Lying To You
Your conversion rate metrics are lying to you in subtle ways. Can you avoid the hidden traps when using conversion rates to set targets?
February 11, 2021
Metrics & Measurement
The Surprising Power Of Small Samples
How much does a sample of 1 tell you about a particular metric or measurement? The answer will surprise you.
February 5, 2021
