Data-Driven, Demystified.

Show Me The Data is a curated collection of articles that explore ideas from adjacent disciplines to help you make better business decisions.

Analytics Engineering

Escaping SQL Traps with the Unified Star Schema

The Chasm Trap and the Fan Trap are two common SQL JOIN mistakes that cause unwanted duplicates in the result of queries. The Unified Star Schema is a powerful new solution to these old problems.

Analytics Engineering

Generating Unique Keys In BigQuery

If you’ve ever tried to build an enterprise data warehouse using BigQuery, you’ll quickly realize that the auto-incrementing primary keys you were so fond of

Analytics Engineering

Agile Machine Learning with dbt and BigQuery ML

What if I told you there was a way to drastically cut down the time it takes for you to deploy machine learning models to production using your data warehouse?

It’s totally possible with dbt and BigQuery!

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